STECH is client project collaborated with company iD Mobile which is a mobile virtual network operator in the UK. The brand values are Flexibility, Personalisation, Control, Value and Disruptiveness.
STECH consists of six modular blocks with individual function allow user to customise their own unique tech accessories.
According to the interview result with target audiences who is at age 20-30 as the largest segment of smartphone owners. They tend to do online research before purchase. Vending machine might be a chance for them to choose the product rather than being misguided by salesman.
Generating ideas based on the most essential technology accessories for user.
Giving customers a more individual experience of their product could lead to a growing consumption in this consumer-centric environment. Stech provides the experience of customer creating their own elements as well as enhances iD brand value - personalisation.