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LÖV is Self-identified project in final year of bachelor degree at Central Saint Martins. Initially, the project focus on fast food consumption in London, specifically for student who rely more on convienience, price when considering food option.

LÖV as a design solution, encourages users to grow their own vegetable but also can be used as an umbrella stand. It holds the umbrella vertically for saving space. With built-in grow light source and drops from the umbrella, it allows user to grow their vegetable in convenient, affordable way.

Considering the majority of fast food restaurant customer aim on relatively low budget for food, therefore, it may apply on living condition as well. In idea generation stage, it narrows to concept which is suitable to be used in a small space as well as combination of functions.

Considering low budget for target audience, LÖV is set to be self assembly product for potential client IKEA. Assembly instruction was drawn in IKEA style which is simple and straightforward.